MGT6145 Marketing Management (15 credits)

Year Running: 2016/2017

Credit level: F7

Description

This unit aims to introduce the discipline of marketing to Marketing MSc students. This unit covers the theory and practice of marketing in organisations - which functions embrace developing, planning and coordinating marketing decisions to achieve marketing goals and objectives and build competitive advantage.

Reading List

Please click here for reading list.

Teaching Methods

Delivery Type	Hours
Independent	120.0
Lecture	20.0
Tutorial	10.0

Methods of assessment

Assessment Type	Duration	% of formal assessment	Semester
Course Work	0.0	75 %	S1
Other	0.0	25 %	S1

Teaching methods and assessment displayed on this page are indicative for 2023-24.